Bobby Milstein

ReThinking is the most practical thing any of us can do to change the future. It helps us see where we fit in a rapidly changing world and become better stewards of the systems that shape our lives together.” — Bobby Milstein, Director of System Strategy

Joined Rippel: 2011

Current Roles: Bobby directs system strategy for ReThink Health and Rippel; he is also a Visiting Scientist at the MIT Sloan School of Management. With an educational background that combines cultural anthropology, behavioral science, and systems science, he concentrates on efforts to spark large-scale institutional and cultural change. He works with innovators who see themselves — and others — as shared stewards in a movement for well-being and justice. In response to the compounding crises of 2020, Bobby was lead editor of “Thriving Together: A Springboard for Equitable Recovery and Resilience in Communities Across America.” He is a member of the National Academies Roundtable on Population Health Improvement, a co-founder of the Well Being in the Nation Network, an invited contributor to the Surgeon General’s Report on Community Health and Economic Prosperity, and a frequent design consultant for new endeavors that advance the dynamic and democratic frontiers of shared stewardship. Bobby also coordinates ongoing development of the ReThink Health Dynamics Model, the Thriving Together Theater, and other simulation tools that let leaders play out the consequences of their own scenarios for system change.

Career: Before joining ReThink Health and Rippel, Bobby spent 20 years planning and evaluating system-oriented initiatives at the Centers for Disease Control and Prevention (CDC), where he was the principal architect of CDC’s framework for program evaluation. He received CDC’s Honor Award for Excellence in Innovation, the Applications Award from the System Dynamics Society, the President’s Prize from the American Evaluation Association, and Article of the Year awards for papers published in Health Affairs and Health Promotion Practice.

More about Bobby: Bobby once was a documentary filmmaker whose work was used by PBS to spotlight challenges of racism on college campuses. He also contributed storylines for The West Wing on how to get beyond zero-sum thinking when setting health priorities.

Education: Union Institute and University (PhD), Emory University (MPH), University of Michigan (BA)